Unpacking the Big Mac Ruling: Lessons for Trademark Professionals from the EU Court
Last Updated June 2024
The legal battle between McDonald's and Supermac's over the "Big Mac" trademark in the European Union reached a significant milestone with a ruling by the EU General Court. This ruling highlights the importance of adhering to best practices when providing evidence of specimen use in trademark law, and establishes a precedent for properly documenting genuine trademark usage, no matter the size of the company.
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