Last Updated February 2024
As shoppers are increasingly gravitating online to scout out brands, products and services on marketplaces and social media, competitors and cybercriminals are increasingly taking advantage of opportunities to illegally profit from or tarnish other brands’ reputations online. Sales of knock-off products can result in lost profits and damaged reputations, and even though many online marketplaces and websites have procedures in place to take down infringing content and pages, these often involve mediation or delisting procedures that lead to underwhelming or unhelpful results.
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