Capturing Instagram Social Media As Evidence
Last Updated November 2023
According to its parent company, Meta, Instagram has over 2 billion active monthly users. Not only individuals, but over 200 million businesses globally have Instagram accounts. Pew Research states that over 70% of Americans between the ages of 18 and 29 use the platform, and finds that this generation is comfortable with sharing personal details and depictions of their lives on social media – including photos, interests, relationship statuses, videos, and much more. For many Americans, Instagram serves as a running record of their daily activities, providing a wealth of data to onlookers. Businesses rely on this user base for advertising by utilizing sponsored posts, engaging content, influencer partnerships, and Instagram Shopping features. For law firms, this data represents vital evidence that can alter outcomes of both civil and criminal cases.
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