Social Media as Evidence of Actual Confusion in Trademark Litigation: Powerful Evidence – If Properly Authenticated
Last Updated June 2024
While trademark infringement claims and litigation involve myriad issues and considerations, one question is truly first among equals: is the allegedly infringing mark "likely to cause confusion" with the plaintiff's mark? Put another way, will the relevant average consumers for a product or service likely be confused about the source of a product or service or an affiliation between sources based on a defendant's use?